[RELEASE] Waste Free Earth launches Zero Waste Kickstart on IFundWomen

Updated: Oct 30, 2020

For Immediate Release

October 20, 2020

  • Waste Free Earth is building a business culture that prioritizes zero waste systems over the current status quo of burying single-use items as trash in landfills.

  • Zero Waste Kickstart is the first membership-based training platform on how to build the foundation of a zero waste company, which saves money, time, and effort in the long run as businesses scale.

  • Main topics of Zero Waste Kickstart include zero waste education & culture, end of life product transparency, and waste diversion & elimination strategies.

Burlington, VT – With only 28% of consumers saying that brands make it easier for consumers to be environmentally friendly and ethical in their daily lives, there’s still a disconnect between brands and consumer demand (Forbes). In fact, the zero waste movement emerged from consumers wanting more sustainable options when it comes to products and packaging (Vox).

Waste Free Earth is reinventing how businesses produce and consume waste. The solution: Zero Waste Kickstart, the first online membership program for startups and small businesses to learn how to implement zero waste operations throughout their company. “It’s time for business to be proactive instead of reactive when it comes to waste management,” comments Marina McCoy, Founder & CEO of Waste Free Earth.

The platform and curriculum is being developed by Marina McCoy and Alexandra Thompson. Together, they have over 13 years of experience within the sustainability industry and over seven years in entrepreneurship education. In 2020 alone, Marina was named to Vermont Business Magazine’s Rising Star: 40 under 40 and has been awarded Vermont’s Young Entrepreneur of the Year and the Vermont Businesses for Social Responsibility Young Change Maker.

Waste Free Earth is offering exclusive discounts to Zero Waste Kickstart through crowdfunding platform IFundWomen. As a 100% women-owned and operated company, Waste Free Earth chose IFundWomen because of their commitment to closing the opportunity gap for female funders.


Waste Free Earth creates award-winning systems that empower others to incorporate zero waste behaviors. No matter your industry, we help companies achieve their sustainability goals with an emphasis on zero waste initiatives. We are on a mission to create a Waste Free Earth with companies that care. View our press page: www.wastefree.earth/press

Press contact: Alexandra Thompson (alexandra@wastefree.earth)

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